Privacy Policy

This document outlines the privacy practices of thepetpond.co.uk (“we,” “us,” or “our”). We are committed to protecting the privacy of our users (“you” or “your”). This policy explains how we collect, use, and disclose information obtained through your use of our website, thepetpond.co.uk.

**Information We Collect:**

We collect information you provide directly to us, such as when you register an account, contact us, participate in contests or surveys, or leave comments. This information may include your name, email address, postal address, and any other information you choose to provide. We also automatically collect certain information through your use of our website, including your IP address, browser type, operating system, referring URLs, and information on actions you take on the website. This information is collected using cookies and similar technologies (detailed further below).

**How We Use Your Information:**

We use the information we collect to provide, maintain, and improve our services, including personalizing your experience, responding to your requests, and communicating with you. We may use your information to send you newsletters, promotional offers, or other updates about thepetpond.co.uk. We may also use your information for analytical purposes, to understand how users interact with our website and improve its functionality and content. We will only send you marketing communications if you have opted-in to receive them. You can unsubscribe from these communications at any time.

We may use aggregated and anonymized data for various purposes, including research and development, without your explicit consent. This data does not identify you personally.

**Cookies and Web Beacons:**

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your experience on thepetpond.co.uk. Cookies are small text files stored on your device that help us remember your preferences and track your usage. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted). You can manage your cookie preferences through your browser settings; however, disabling cookies may affect your ability to use certain features of our website. We use cookies to analyze website traffic, personalize content, and track user behaviour. This information helps us understand user preferences and improve our services.

**Data Security:**

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. We employ security measures including encryption, access controls, and regular security assessments. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee absolute security of your information.

**Data Retention:**

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal obligations. We may retain certain information for a longer period for archival purposes or to meet our legal obligations.

**Third-Party Links:**

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

**Children’s Privacy:**

thepetpond.co.uk is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided